What Is Niche Marketing, and Why Do It?

What Is Niche Marketing, and Why Do It?

If we look at ecology, a niche refers to the place

Niche Marketing

Select Your Profitable Niche

occupied by an organism or a population within a specific ecological community called the ecosystem.  It is a term which defines the role the organism or the population plays in the general scheme of things.  The niche a particular organism or population holds, is the one responsible for dictating the ability of that species to survive.
It is the one which determines whether an organism or a population will thrive, or just perish.

In marketing, a niche refers to a service or a product that occupies a special area of demand.  It is that small corner in a larger market that accounts for a certain customer need.

To be able to attract a strong, solid market, the choice of a niche product should ultimately complement the area that the audience is looking for and talking about.
It is through this system we are able to generate the specific market for the niche product we is trying to sell.

In niche marketing, the process is in finding market segments that are small but still potentially profitable.
To maintain a profitable quantity of sales, this marketing strategy relies on increasing the loyalty of customers so that their needs will be met or or their problems will be solved.

The fact that the quality of the product or service sold will generate customer satisfaction and, consequently, customer loyalty, is one thing required, no matter what you are selling, and in what market.
The on-going profitability of your specific business area is found by having a solid market base that trusts in the ability of the products or services you offer, to really deliver what those specific people need.

One of the huge benefits of niche marketing is that it encourages you to continue to make offers related to your customer base, that is specifically of interest to them.

Here one is not forced into the lion’s den and made to compete against established marketers.  He is made to occupy a strong and secure position that ultimately wins him a real place in that market.  Niche marketing differs from other online marketing strategies because this particular quality allows it to operate almost autonomously and without having to contend with corporate sharks that tear each other to pieces.

One of the most important things that should be thought about seriously, by those involved in this type of business is the particular niche you are going to focus your business on.

It is important to know everything about that niche, as the idea is to promote yourself as an expert in that topic. The more “Authority” you can portray to your customers and potential customers, the more success you will see.
If you choose a niche that you already know a lot about, obviously you will be at a huge advantage, and have a good head start.

Once you know the niche you have chosen, then it’s a matter of getting out there on the internet, and research (eavesdrop) on the people talking about that niche. You need to find out what they
are talking about, what problems they are trying to solve, and what products and services they are selling and buying.

Building an Authority site or Blog in your niche, can become your business’s home that people interested in the topic will refer to.
Marketing that site will prove to be very profitable once you have identified an unsatisfied customer demand, and marketing the site appropriately.
By reaching out to customers the best possible way, to show that you are aware of their needs and how to address those needs, you will almost certainly see skyrocketing success.

Is niche marketing needed in a world teeming with a hundred like systems designed for people to make money online?  Those who know how the system works will answer in the affirmative,
because niche marketing is the only system capable of filling up a gaping hole in the market by catering to the unsatisfied needs of customers – needs that are usually not satisfied by those
in the big league.

In niche marketing, one is able to gain a foothold in that niche being seen as THE AUTHORITY by your customer base.

To learn more about what it takes to get started in Niche Marketing, click this link, and get our detailed Niche Marketing Course!

Thanks and All the Best!


Peter Photo

Peter Bentzen Internet Marketer



About The Author


I live in Perth Western Australia with my wife Theresa, a couple big dogs and lots of birds. My main hobbies are Veggie growing and Woodwork. Offline... I am an experienced pump systems engineer, currently working as a senior mechanical engineer for a Mining Equipment manufacturer/supplier. Online... I am an Internet Marketer, with main focus currently on I.M. Niche, but starting to prepare sites in the Health & Fitness niche and some hobby niches.

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