Use Keywords in Posts for Free Traffic
One of the best ways to get more traffic is to provide fresh, unique and useful content on the website where you want more traffic.
This is often referred to as content marketing. What makes this so effective is that the majority of people go online looking for information to learn more about topics they are interested in, but also to specifically learn more about the products and services they are thinking about purchasing.
If You Provide them with high quality, unique content on your website, it is like the bait to lure them in. When it’s “really good content” it keeps them interested. If you can keep them interested, you will encourage them to come back and eventually they see you as the expert.
Once they see you as the authority, they will feel at ease, to buy whatever you have to offer, on this topic.
The nice thing about this method is that it works whether you are promoting your own products and services, your clients site or sending traffic to affiliate offers.
The Bottom Line:
The bottom line is, content is the best way to attract real visitors and get them to spend more time on your website.
It will inspire them to share, bookmark, and return often. With every visit, they get one-step closer to becoming a paying customer.
It also helps boost your credibility, because when you provide lots of useful information on your site, it makes you look like the expert in your niche, which builds trust and trust converts people into customers better than anything else does.
If you want to increase your free traffic and build authority, take advantage of making sure your posts are optimized.
There are five key ingredients to a successful web page/article being optimized:
1. Your page Title and the page Meta title
2. Your Meta description
3. Your keywords, and your keyword usage in your posts
4. Your Posts are written with correct gramma and spelling
5. Your posts “Readability” is good
This can be very simple to achieve, when you publish content on your site, so take the time to learn how this is done, and then do so.
It will help you to begin to rank better and faster with your keywords, as well as help getting your readers to return.
Are you still unsure of what’s needed from you? Please read on…
Your page Title and the page Meta title:
The page or post title is one of the key factors for page ranking and should be given the care and attention it deserves. Your page title tags show up in SERPs or Search Engine Result Pages. Google and other search engines use the title tag as their search results title for that page.
Every page on your site should have its own unique title tag. It should start with a relevant keyword whenever possible. Don’t put your company name in the title tag. The keywords should be chosen as very relevant to your post topic, and always included in the title and also a few times in the post body. When chosing your keywords, firstly choose one “Focus Keyword” and a couple related keywords.
Note that we are talking about ‘a keyword’ usually being a short phrase, not usually just one word.
Let’s look at an example. If your main keyword is ‘blue jeans’ your title could be “Blue jeans at discounted prices” and your first paragraph of your content could start with something like, “Blue jeans are comfortable and rugged and now you can buy them at discounted prices…”
Try to avoid stop words, which are words that break up your keywords. For example, blue discount jeans. In this case, ‘discount’ would be a stop word and should not be between the words of your actual phrase.
Your Meta description:
In your meta description you need to provide a short and concise summary of what your post is all about. Search engines often display the meta description with your title in the search result pages. Your focus keyword should also be included, but the description wording should flow and be clearly readable, do not use the old way of just a comma separated keyword list.
Keywords and their use in the post body:
As mentioned above, you will usually have one or more keywords, but the one will be the focus keyword and the rest will be secondary. The focus keyword is the one that you must include in your post title, meta tittle and in the meta description.
In the actual post body, you should try to include the focus keyword at least 4-5 times, sometimes more if the post is a long one, but do not overdo it. Always make sure they aren’t stuffed in, they must be part of the flow, and approprietly making sense.
The other keywords would normally only be mentioned once or twice each.
This goes into the last two items we mentioned at the start…
Correct gramma and spelling:
Always make sure your spelling and gramma are first class. The spelling part can be difficult with different spelling of many words in different countries. The obvious example is English USA and English UK (or Australian) spell many words differently.
You should choose one and stick with it throughout your whole website.
English US seems to be the norm for the web.
Readability:
Readability is something that different people have different opinions on.
I believe that the main things to keep in mind are:
- Keep your sentences and parragraphs short
- Use sub-titles frequently
- Try to write with less ‘passive voice’
If you cover these points, you should be fine.
If you are still concerned about readability, try using Yoast SEO Plugin on your blog, it gives you a score on readability, as well as helping out in regards to your keyword usage and other SEO tips.
Use your blog to write about your niche. It doesn’t matter what the niche is, make sure to find out what keywords and keyword phrases are trending in that industry or niche. Then make sure that these keywords are included in your blog posts.
You will want to make sure that your blog has links back to your website, that are highly visible.
Your blog then helps to increase the visibility of your website and keeps the traffic ‘targeted’ to your niche.
Blogs are a form of social marketing.
They are often far less formal than your main site, but share information about your niche whether that is the postings of an expert, opinions about a product/service, information about products or just about anything else that is relevant to your niche. It allows visitors to leave comments and to share your blog posts through other social media channels.
That means you need to give your blog a high priority in your marketing schedule.
Everything you post should be high quality, so it engages the readers. Doing so means your visitors will return and they will want to share your blog with others that they know. In turn, the number of people that jump from your blog to your website should also increase.
Your blog is an excellent gateway to increase in traffic to your site, so why not put it to work today?
Planning:
This all comes back to ‘planning’ your post topics and hence; planning your whole blog!
It is really important to know what your goals for your blog are, before you get too far into it. If you don’t plan, you won’t stay on track!
Look at it like, all your blog content are parts of the puzzle, that work together as a team, and that should point you in the right direction.
I highly recommend this video course on planning your blog from day one!
The content that is covered in this 9 part HD video series, was an eye-opener to me, and it is available for less than $22.
I actually saw this a while back, and was so impressed that I bought the rights, so I could let you guys know about it, too.
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If you do, please come back here and let me know what you thought of the content. We all need feedback!
Well… That’s all I have for this article. If you like what you’ve just read, please let me know, in the comments below!
All the Best!
Pete Bentzen
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