List Building – Getting Started Tips

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List Building – Getting Started Tips

It’s been quite a while since I posted here. Mostly due to me being ill, but also some other commitments have kept me from posting. I hope that I can be much more regular with some great content in the coming weeks and months.

On with the post:

The facts on Email Marketing speak for themselves. While many people are looking to Social Media Sites such as Facebook and Twitter for networking and selling, the most successful online marketers are still using Email Marketing for the largest part of their income.

As sites like Facebook change their algorithms, it gets harder and harder to get the reach you used to receive, when you make a post.
If you are lucky, 6% of your fans might see your Facebook post, whereas your email open rates are at an average of 22% (according to GetResponse stats), which you can build up to 40-45% if you do things right?

This is just for your “Reach”, as far as Click Through rates on your links are concerned, statistics are saying that emails are getting 50 to 100 times the click throughs that you will get from Facebook or Twitter.

For “Conversions” (including optins and sales), agencyanalytics.com say that Email Marketing ROI is 122% average, while Social Media Marketing comes in with an ROI of just 28%.

It doesn’t matter whether you are an affiliate marketer or sell your own products, your email list should remain as your main focus for marketing strategies, and always will be your best source of truly targeted traffic.

I’m not just talking about building a list, and thinking it’s done, I’m talking about treating your list building and email marketing as your main focus, in the long term. It’s a forever on-going process!

BUT…, I am not saying that you don’t need Social Media Marketing, to be successful, you DO NEED BOTH. I am saying however, that I will be continuing to make my List Building and Email Marketing, my main focus!

So…, if you haven’t got any idea where to start, here’s a few things you should be doing:

• Decide on your actual starting niche. Break it down to a sub-niche, not general, the more targeted you are, the better your results will be.
• Get yourself a “quality” give-away, specifically targeted to your chosen sub-niche. The quality and perceived value need to be high!
• If you don’t have an auto-responder (email management service) account, this is the time to open one. Then set up a list, and create an Optin Form.
  Write a few initial introductory emails, and load these in your auto-responder.
• Create a capture page (squeeze page).
  As a minimum, include an image of your give-away, an attention grabbing headline, some benefits and your optin form.
• Drive targeted traffic to your capture page.

That’s a good start, then you can track and optimize as you go.

As your subscriber numbers increase, pay more attention to the emails you send out, see what is working, and what’s not.

The above seems very simple, but there is more to it. You do need to learn a lot more about list building and email marketing, to make a good income, but don’t do what many do, don’t wait until you think everything is perfect before you launch and get started, it might never happen at all, if you do!

You can get a copy of my 10 Best List Building Tips free from here:
peterbentzen.com/recommends/LBTips1

Please don’t forget to leave your comments below!

Enjoy… and All the Best!

Pete.

Peter Bentzen