Is Email Marketing Dead?

Is Email Marketing Dead?

email marketing image

With the overcrowded inboxes and with the spam filters, of today’s world, many businesses often wonder if email marketing is still worth the investment.

Some people will even try to tell you that email marketing is dead!

In my opinion, email marketing is far from dead! Email marketing is an efficient way of marketing, and at a Much Lower cost than almost all other methods of marketing, today.

Infact, If you don’t believe in any Email Marketing, and you plan to market on the internet, in any
form of online business, I simply don’t know how you would move your business forward?

“Email marketing is a cost-effective solution that gives a business the power to reach customers in a meaningful way in a place where people spend a lot of time… their inbox,” said Ron Cates, director of digital marketing education for email marketing software firm Constant Contact.

Unlike other mediums of marketing and promotions, email marketing can be segmented in terms of its target audience, meaning that you can split people off into smaller, more focused lists.

This is a “Must Do” for Internet Marketers. The emails you send to leads to turn them into buyers, should be substantially different to the emails you send to your Buyers List.

Email marketing can also be utilized with just about any other marketing tactic, which makes email an important part of any integrated internet marketing campaign.
No matter what kind of business a marketer operates, email marketing can pitch it in an enticing and exciting style. Email marketing can help you establish authority in your field.
You also need to clearly identify your readers needs, to market to them effectively. This is almost impossible to do if everybody is in one list and receives the same emails.

Well-developed email marketing platforms such as Aweber, GetResponse, ARP Reach and many others make this task so easy, these days.
These emailing platforms provide tracking information on how many people opened an email, how many people clicked a link in an email, which specific link within the email was clicked, how many people complained that an email was spam or unsubscribed and, of course, whether your email even made it into your recipient’s inbox.

With that sort of feedback, you have all the tools to carry on with a hugely successful Email Marketing business.

And… It only just starts there. The huge advantage of Email Marketing is that you can tie it in with almost all types of marketing businesses.

For example, an Affiliate marketer of digital products, you have almost no chance of competing with all the other marketers promoting the same product, if you don’t have a responsive email list to promote to.

As a niche marketer, again, building a list of contacts who are interested in your niche, is by far your best success stream.

Email marketing can help small and large niche businesses send out targeted messages that can produce astounding results.
Opt-in email marketing is an excellent way of promoting products, services and events to customers, business prospects, members and suppliers who have explicitly requested to receive such email messages.

Today Email marketing is a very easy way for promoting your business and web site.
Email marketing isn’t something marketers do just because they can and it’s easy.
They do it because it’s Still The Best way to keep in touch with your Leads and more importantly your Customers.

Thanks for reading, and please feel free to add your two cents worth, in the comments section below.
We would love to hear from you!

All the Best!


About The Author


I live in Perth Western Australia with my wife Theresa, a couple big dogs and lots of birds. My main hobbies are Veggie growing and Woodwork. Offline... I am an experienced pump systems engineer, currently working as a senior mechanical engineer for a Mining Equipment manufacturer/supplier. Online... I am an Internet Marketer, with main focus currently on I.M. Niche, but starting to prepare sites in the Health & Fitness niche and some hobby niches.

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