{"id":498,"date":"2018-12-29T11:15:28","date_gmt":"2018-12-29T03:15:28","guid":{"rendered":"http:\/\/peterbentzen.com\/blog\/?p=498"},"modified":"2019-06-30T11:15:00","modified_gmt":"2019-06-30T03:15:00","slug":"is-list-building-still-worth-doing","status":"publish","type":"post","link":"https:\/\/peterbentzen.com\/blog\/is-list-building-still-worth-doing\/","title":{"rendered":"Is List Building Still Worth Doing?"},"content":{"rendered":"

Is List Building Still Worth Doing?<\/h2>\n
\"Fast<\/a>

Faster Income Growth<\/p><\/div>\n

The current statistics on the effectiveness Email Marketing over other marketing methods, speak for themselves.<\/p>\n

While many people have been changing their efforts to Social Media Sites such as Facebook and Twitter for networking and selling, the most successful online marketers are still getting far better success from Email Marketing for the largest part of their incomes.<\/p>\n

As sites like Facebook regularly change their algorithms, it gets harder\u00a0 to get the reach you used to receive, when you make a post.
\nIf you are really lucky, only about 6% of your fans might see your new Facebook post, whereas your email open rates are at an average of 22% (according to GetResponse stats), which you can build up to 40-45% if you take the trouble to learn how to do things right?<\/p>\n

This is just for your \u201cReach\u201d, meaning just how many of your fans are shown your post, but as far as Click Through rates on your links are concerned, the statistics are saying that emails are getting 50 to 100 times the click-throughs on your links, compared to what you will get from Facebook or Twitter.<\/p>\n

For \u201cConversions\u201d (including subscriber optins and sales), agencyanalytics.com are saying that Email Marketing ROI (Return On Investment) is 122% average, while Social Media Marketing comes in with an ROI of just 28%. That’s more than 4 times the ROI from Email Marketing compared to Social Media Marketing.<\/p>\n

I’m not suggesting that you give away doing anything at all on FaceBook, Twitter or other
\nSocial Sites, but I am definitely saying that you should be Building Lists and using Email
\nMarketing. You should definitely be giving more time to this than you spend on Social Sites.<\/p>\n

Make it Your Main Focus:<\/h4>\n

It doesn\u2019t matter whether you are an affiliate marketer or sell your own products, your email list should remain as your main focus for marketing strategies, and always will be your best source of truly targeted traffic.<\/p>\n

I\u2019m not just talking about building a list, and thinking it\u2019s done, I\u2019m talking about treating your list building and email marketing as your main focus, in the long term. It\u2019s a forever on-going process!<\/p>\n

So\u2026, if you are not building lists and email marketing yet, you need to get to it, as a priority.<\/p>\n

The first things you should do, are:<\/strong><\/h4>\n

Be sure of your chosen starting niche. Break it down to a sub-niche, not too wide or general, the more targeted you are, the better your results will be.
\nGet yourself a \u201cquality\u201d give-away, specifically targeted to your chosen sub-niche. The quality and perceived value need to be high!<\/p>\n