Email Marketing – 9 things to Avoid!

Email Marketing – 9 things to Avoid!

9 Don'ts of email marketingEmail marketing is an excellent tool to contact your audience for your products and services, if your email list has been segmented to reflect your niche, and your email campaigns are targeted at your prospects interests,you should have an advertising campaign that is working very successfully.

Stay focused on your email marketing campaigns and eliminate these “don’t s” to build a perfect marketing strategy:

1.    Don’t Purchase email lists

Purchasing an email list can be a time saving approach, but it will surely disturb your brand after some time. It is the one action that you should definitely avoid.
Forcing yourself into people’s inboxes is like encroaching on their space. Instead of disrupting people’s solitude by imposing your brand on them, cultivate your email list instinctively in
the correct manner by mailing to opt-in leads only.
The concept of creating a valuable email campaign is to attain a prospective audience. Rented lists can have a chunk of exceptions who will possibly never click on your email. This can harm your domain reputation and it can be expelled by email and internet service providers.

2.    Don’t ignore your email stats

Taking advantage of Email Marketing, but not analyzing your campaign stats and reports on a regular basis is a big no-no!
Without measuring results, and applying appropriate fixes you will not see great open rates, low bounce rates, new subscriptions, etc.
When you’re not engaged with your readers, you will be worsening the chances of getting your links clicked regularly for each campaign. You should evaluate every campaign’s outcomes to figure out the analytics and optimize for great future results.
You should also utilize A/B split testing.
You should experiment with new ideas, calls to action and landing pages, and use your analytics to improve your email marketing campaigns, on an on-going basis.

3.    Don’t send the same content over and over

Sending the same content can save you time, but it can harm your reputation. Your subscribers will notice repeated content, and quickly get out of the habit of reading your emails. This will decrease your effective responses and your unsubscribe rate will increase quickly.
So, be relevant and fresh with every email to keep your subscribers with you. Create helpful, unique and informative content without copying to improve new subscriptions and your open rate.

4.    Don’t Send Emails too frequently

Every marketer and business needs that subscriber to click and check out your offers. Increasing the frequency of your email can force your subscriber to unsubscribe or mark you as spam.
Overdoing it can harm your email marketing campaigns.

Make sure your subscribers are told what to expect from you, and stick to it.
An occasional extra mailing is fine, as long as you do not over-do it.

Choose often you plan to mail, and let them know when they have opted in.

5.    Don’t Purchase email lists

Purchasing a cheap (or even Not so Cheap) list of email addresses might sound like a quick and easy fix, particularly for people having a problem with getting their list building to a profitable level, but it
will cause you nothing but PAIN.
You will absolutely get ‘Spam” reports against you, complaints and very high bounce rates.
In a very short time, this will surely damage your brand and your business.

It is the one method that you should definitely avoid. Forcing yourself into people’s inboxes is like encroaching on their space. There very little chance that these people will click your links and buy from you anyway.

6.    Don’t Spam

Never spam your prospective audience. If they see that you’re spamming, they will promptly request an opt-out from your email list. If your emails are reported as spam, your email marketing campaign will be blacklisted by email services.
To avoid spamming, create your list via  opt-in for your services and follow the CAN-SPAM act correctly. Remove email addresses immediately, if they ask to unsubscribe. This should be Automatic via your List Manager software.

7.    Don’t forget to use good subject lines

Good subject lines can improve your email marketing considerably.
Don’t use lots of CAPITAL letters, Personalize it if you can, and most importantly, make sure it is relevant to your email. It is absolutely true, that your subject line MUST grab the attention of the reader, and entice them to read on.

If your subject line is misleading, you will however, upset readers, and they will unsubscribe.

8.    Don’t use too many offers

Don’t include too many offers in your email. It can become confusing to your prospective audience and they could become annoyed. Always communicate with and engage your audience, instead of just selling with email marketing.
Multiple offers in one email can reduce the effectiveness and chances are you won’t get them to click any links at all.

Don’t be lazy or in a hurry and try to do it all with one email.

Use a single call to action with a proper landing page to maximize your open rate and conversions.

Use that email to tell a story, and explain why they need it.

9.    Don’t use too many graphics

Everyone knows that “a picture speaks a thousand words”, but that does not completely fit with email marketing. Some email services immediately ban images, and it becomes irritating when you click an email and no image appears; instead of text and graphic HTML elements.

Many marketers are going away from HTML emails, heavy templates, and images in their emails. More and more people are getting far better results with plain text emails, properly formatted for readability, and for reading on mobile devices.


Thanks for staying this far, I hope you found something helpful!

Please add your remarks in the comments section below, and a ‘Share” would be really appreciated!

All the Best!

Peter Photo

Peter Bentzen Internet Marketer



About The Author


I live in Perth Western Australia with my wife Theresa, a couple big dogs and lots of birds. My main hobbies are Veggie growing and Woodwork. Offline... I am an experienced pump systems engineer, currently working as a senior mechanical engineer for a Mining Equipment manufacturer/supplier. Online... I am an Internet Marketer, with main focus currently on I.M. Niche, but starting to prepare sites in the Health & Fitness niche and some hobby niches.


  • Kuba

    Reply Reply October 13, 2016

    Hello Peter,
    Great article, with many interesting tips. You explained email marketing in clear way. Now I know what I should not do it in my campaign. I noticed that you mentioned on content and subject lines in email campaigns. Perhaps you would like to upgrade this article about subject lines in cold email. Here I found interesting article:

  • P Eric Willms

    Reply Reply January 29, 2017


    Thanks for the info, I do however have one question. What do you mean by not mailing to often? I get email from some of the biggest marketers out there, and sometimes I get 3 or 4 a day. Then others I am lucky if I get 3 or 4 a week.

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