{"id":529,"date":"2019-03-09T16:02:42","date_gmt":"2019-03-09T08:02:42","guid":{"rendered":"http:\/\/peterbentzen.com\/blog\/?p=529"},"modified":"2019-03-09T16:23:50","modified_gmt":"2019-03-09T08:23:50","slug":"blog-content-strategy","status":"publish","type":"post","link":"http:\/\/peterbentzen.com\/blog\/blog-content-strategy\/","title":{"rendered":"Blog Content Strategy"},"content":{"rendered":"

\"Content<\/a>Every Blog needs a great Content Strategy!<\/h2>\n

It doesn’t matter what niche you’re in or what size your business is, you need a great Blog Content Strategy, or you won’t be earning from your blog, as I’m sure you hope to.<\/p>\n

Getting your content to attract and keep your target audience must be a central part of your overall marketing, if you want visitors to find you and your aim is to convert them into customers.<\/p>\n

The simple fact is that most people search online before making a purchase.
\nThere is no getting around it, ducking it or hiding from it anymore.<\/p>\n

People take to the search engines or social media sites, diligently hunting for products and services recommendations before hitting the stores, or adding items to their digital shopping carts, even before hiring a local service professional.<\/p>\n

 <\/p>\n

Unfortunately, the sad fact is that most Bloggers, do not plan their content at all.<\/strong><\/h4>\n

Many don’t really Plan their Blog<\/a> in the first place, never mind planning their content.
\nThey don’t research what their audience wants or needs.
\nMany don’t even have a clear understanding of who their target audience is.<\/p>\n

Blog posts are either solely to promote a specific product, or in many cases it comes from how the writer felt on the day, or what thoughts came to mind.<\/p>\n

Where as, the topics that engage your audience should be what drives your blog post topics, and also what products or services you promote.<\/p>\n

So… It really is important to have a good Blog Content Strategy in place.<\/p>\n

 <\/p>\n

Mistakes:<\/h4>\n

One of the biggest mistakes people make when they are trying to use content to increase their conversions and profits, is not creating it to attract and appeal to the right consumer.
\nMore often than not, I hear things like “I wrote a great article and posted it on my blog, but my traffic hasn’t increased” and “my sales still suck”.<\/p>\n

Well, of course they do because minimal visibility equals minimal results.
\nI do apologize if that sounds a little harsh, but if you’re going to take the time to create great content to enlighten potential customers as to how awesome your business is, then why not do everything you can to get it in front of the right audience and create the most engagement possible?<\/p>\n

OK… Now What?<\/h4>\n

So, what does all this mean for you, as an internet marketer?<\/p>\n

It means, you need to use your blog content as a part of your overall marketing strategy, you must plan your content, and schedule it to work for you. It means you need to know what products you plan to promote, who you want to subscribe to your lists. Then, create your content to work with this.<\/p>\n

Research:<\/h4>\n

This actually means, that you first do a little spying (research) online, and make sure you know, things like:<\/p>\n