{"id":344,"date":"2016-04-09T17:34:22","date_gmt":"2016-04-09T09:34:22","guid":{"rendered":"http:\/\/peterbentzen.com\/blog\/?p=344"},"modified":"2016-05-04T10:41:52","modified_gmt":"2016-05-04T02:41:52","slug":"is-email-marketing-dead","status":"publish","type":"post","link":"http:\/\/peterbentzen.com\/blog\/is-email-marketing-dead\/","title":{"rendered":"Is Email Marketing Dead?"},"content":{"rendered":"

Is Email Marketing Dead?<\/h1>\n

\"email<\/a><\/p>\n

With the overcrowded inboxes and with the spam filters, of today’s world, many\u00a0businesses often wonder if email marketing is still worth the investment.<\/p>\n

Some people will even try to tell you that email marketing is dead!<\/strong><\/p>\n

In my opinion, email marketing is far from dead! Email marketing is an\u00a0efficient way of marketing, and at a Much Lower cost than almost all other methods of marketing, today.<\/p>\n

Infact, If you don’t believe in any Email Marketing, and you plan to market on the internet, in any
\nform of online business, I simply don’t know how you would move your business forward?<\/p>\n

“Email marketing is a cost-effective solution that gives a business the power to reach customers in a\u00a0meaningful way in a place where people spend a lot of time… their inbox,” said Ron Cates, director of\u00a0digital marketing education for email marketing software firm Constant Contact.<\/p>\n

Unlike other mediums of marketing and promotions, email marketing can\u00a0be segmented in terms of its target audience, meaning that you can\u00a0split people off into smaller, more focused lists.<\/p>\n

This is a “Must Do”<\/strong>\u00a0for Internet Marketers. The emails you send to leads to turn them into buyers, should be\u00a0substantially different to the emails you send to your Buyers List.<\/p>\n

Email marketing can also be utilized with just about any other marketing tactic, which makes email\u00a0an important part of any integrated internet marketing campaign.
\nNo matter what kind of business a marketer operates, email marketing can pitch it in an\u00a0enticing and exciting style. Email marketing can help you establish authority in your field.
\nYou also need to clearly identify your readers needs, to market to them effectively. This is almost impossible\u00a0to do if everybody is in one list and receives the same emails.<\/p>\n

Well-developed email marketing platforms such as Aweber<\/a><\/strong>, GetResponse<\/a><\/strong>, ARP Reach<\/a> and many\u00a0others make this task so easy, these days.
\nThese emailing platforms provide tracking information on how many people opened\u00a0an email, how many people clicked a link in an email, which specific\u00a0link within the email was clicked, how many people complained that an\u00a0email was spam or unsubscribed and, of course, whether your email\u00a0even made it into your recipient’s inbox.<\/p>\n

With that sort of feedback, you have all the tools to carry on with a hugely successful\u00a0Email Marketing business.<\/p>\n

And… It only just starts there. The huge advantage of Email Marketing is that you can tie it in with\u00a0almost all types of marketing businesses.<\/p>\n

For example, an Affiliate marketer of digital products, you have almost no chance of competing\u00a0with all the other marketers promoting the same product, if you don’t have a responsive email list\u00a0to promote to.<\/p>\n

As a niche marketer, again, building a list of contacts who are interested in your niche, is by far\u00a0your best success stream.<\/p>\n

Email marketing can help small and large niche businesses send out targeted messages that can produce\u00a0astounding results.
\nOpt-in email marketing is an excellent way of promoting products, services and events to customers,\u00a0business prospects, members and suppliers who have explicitly requested to receive such email\u00a0messages.<\/p>\n

Today Email marketing is a very easy way for promoting your business and web site.
\nEmail marketing isn’t something marketers do just because they can and it’s easy.
\nThey do it because it’s Still The Best way to keep in touch with your Leads and more\u00a0importantly your Customers.<\/p>\n

Thanks for reading, and please feel free to add your two cents worth, in the comments section below.
\nWe would love to hear from you!<\/p>\n

All the Best!
\nPete.<\/p>\n

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Is Email Marketing Dead? With the overcrowded inboxes and with the spam filters, of today’s world, many\u00a0businesses often wonder if email marketing is still worth the investment. Some people will even try to tell you that email marketing is dead! In my opinion, email marketing is far from dead! Email marketing is an\u00a0efficient way of […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"spay_email":"","jetpack_publicize_message":"","jetpack_is_tweetstorm":false,"jetpack_publicize_feature_enabled":true},"categories":[8,5],"tags":[],"yoast_head":"\nIs Email Marketing Dead? - Peter Bentzen's Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"http:\/\/peterbentzen.com\/blog\/is-email-marketing-dead\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Is Email Marketing Dead? - Peter Bentzen's Blog\" \/>\n<meta property=\"og:description\" content=\"Is Email Marketing Dead? 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